July 16, 2019 – Grocery Web

More Americans are enjoying the convenience and flavor of bowl-style meals, and food retailers have taken note.

ating meals out of bowls may be an ancient practice, but Americans have a knack for reinventing ideas to create new trends. In the past few years, new twists on bowl-based meals have fueled a craze for the hungry, convenience-seeking consumer.  

While there’s no single point of origin for bowl mania, the trend gained momentum as burrito bowls, grain bowls, Buddha bowls, power bowls and Acai bowls began popping up in restaurants, on food blogs and social media. When bowl-style eating reached its tipping point somewhere around 2017, Consumer Reports dubbed the meal the “ultimate healthy comfort food.”

Now, bowls are pervasive across food retail — available in frozen food aisles, through direct-to-consumer meal delivery and at made-to-order bowl stations in grocery stores. 

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